Facebook has struggled to generate mobile revenue, which could stunt its potential. But Instagram could be the key to changing Zuck's fortunes. GRP Partners' Mark Suster, Big Spaceship's Karina Portuondo, Percolate's Noah Brier, and Ad.ly's Walter Delph share their ideas.
Your company's mission and culture are lofty and worthwhile things to define—but you need more in order to set the course for day-to-day achievement, says Big Spaceship partner Alasdair Lloyd-Jones. Here are 5 ways to engage your talent in the direction of the company.