Bob Lutz, the controversial vice chairman of General Motors sat down with me to discuss social media on his company and on business. I was told it was the first time he had ever done an exclusive interview on the topic.
As a board member on the Fortune 3 company, Lutz began blogging on GM FastLane in early 2005.
Tonight I attended a panel on sustainability. The main speaker owns Peak Organic Brewery, in Portland, Maine. A marketing consultant and a local-economies activist filled out the panel.
In the Q&A, I asked the marketing consultant--who works with everyone from startups to Quaker Oats--how it felt to walk the tense dance between helping microentrepreneurs change the culture, and moving big companies toward social/environmental responsibility even if at the expense of those startups.