Bob Lutz, the controversial vice chairman of General Motors sat down with me to discuss social media on his company and on business. I was told it was the first time he had ever done an exclusive interview on the topic.
As a board member on the Fortune 3 company, Lutz began blogging on GM FastLane in early 2005.
Tonight I attended a panel on sustainability. The main speaker owns Peak Organic Brewery, in Portland, Maine. A marketing consultant and a local-economies activist filled out the panel.
In the Q&A, I asked the marketing consultant—who works with everyone from startups to Quaker Oats—how it felt to walk the tense dance between helping microentrepreneurs change the culture, and moving big companies toward social/environmental responsibility even if at the expense of those startups.