This is the final essay in a three-part series by Jon Kolko, author of the new book Exposing the Magic of Design, on how to embrace design synthesis in your organization. Read the first part here and the second part here.
If you are a member of a group that is stereotyped as less competent, then you are no doubt well aware that stereotypes do in fact influence how your coworkers and supervisors see you. What you may not have realized is that their influence can work for OR against you, depending on the type of evaluation you are receiving.
It's not just that people fear change. It's also that they genuinely believe that when you've been doing something a particular way for some time, it must be a good way to do things. So change isn't simply about embracing something unknown--it's about giving up something old (and good) for something new (and not good).