beverage

Tequila Timeline: From Agave to the Worm

Nothing can make a night--or a year--disappear quite like the agave-fueled Mexican liquor. Jose Cuervo is still No. 1 on the market, though Patron has soared to No. 2 since its 1989 launch. On the occasion of spirit maker Diageo celebrating the 250th anniversary of Cuervo, one year late, we drink up its economic history.READ»

• Now: November 2009
• Read: Shop or Stop

Beverage Package Designs and the Fashion Shows They Inspire

They taste delicious, but how do they look? In a universe of beverage options, packaging helps separate a brand from its competitors. READ»

Thirsty GNR Fans Crash Dr Pepper Site

After waiting 14 years for "Chinese Democracy," you'd think Guns 'N Roses fans could at least expect some prompt pop.READ»