Kansas City-based Strategos International combines aggressive tactics with biblical teachings to empower church flocks to become their own security force, able to defend against everything from domestic violence to Jihad to the shocking act in Richmond, CA.
And so it has come to this. Whereas people once participated in charity races or walkathons to raise money for needy causes, they can now plop their butt on the couch, pop open a soda and a bag of Cheetos, and play video games.
The myriad beads of perspiration on the side of the Coke can above represent Coke's previous virtual marketing plan. This is a company that has struggled so badly to define its digital identity, that it once had seven different domain names for various campaigns. Yesterday, the company announced that it will abandon building ever-more networking platforms in favor of approaching customers at the places they already hang out, like Facebook and YouTube.
Remember bubble gum cigarettes? We do too! So imagine our excitement when we learned that same great flavor had come back, this time in nicotine form! Web-based company Smoking Everywhere hawks e-cigarettes, a supposedly safer electronic cigarette that can even be used to help you quit, in fun flavors like bubble gum, strawberry, and peaches and cream.