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Friendship Day

Sunday, August 07READ MORE

Innovation Agents: Dr. Jason Clay, SVP of Market Transformation, World Wildlife Fund

From plowing the family farm in Missouri, to fostering a conscious consumption fad in Rainforest Crunch ice cream, Dr. Jason Clay has made his life's work sustainable.READ MORE

Unilever Tries to Double Its Sales While Halving Its Environmental Footprint

At an event in New York today that might have been a simple PR blitz, Unilever invited economists, lawyers, and NGOs to weigh in on how it can achieve its hugely ambitious "Sustainable Living Plan."READ MORE

Fruitiness vs. Truthiness: VolunteerMatch Challenges Stephen Colbert to Taste-Off

Ben & Jerry's is causing a buzz with its latest CSR and promotional efforts.READ MORE

Ben & Jerry's Plans to Go Fully Fair Trade

Ben & Jerry's has managed to cultivate such a sustainable aura that we're surprised this hasn't happened before: The ice cream giant announced a plan this week to go fully Fair Trade by 2013. That means all of the 121 chunks and ...READ MORE

From Cupcakes to Comic Books: Obama's Brand is Everywhere

With the 44th president of the United States being sworn into office, brands across the nation have geared up to join the celebrations, capitalize on the fervor or just underscore their patriotism. From cookies and cupcakes to comic ...READ MORE

Ben & Jerry's Imagine Peace Online

All the world needs is peace, love and ice cream -- at least according to Ben & Jerry's. To spotlight the ice cream enterprise's newest creation, "Imagine Whirled Peace," (a swirl of sweet cream-flavored ice cream, ...READ MORE