The innovation paradox is the need to find answers we didn't know we needed, from places we didn't know to look--the very antithesis of what we often do.
When you're a company with an encyclopedic list of achievements that includes everything from the transistor radio to the telephone, your employees can't possibly be asked to remember every single innovation detail from your storied history. One can imagine the researchers at Bell Labs faced such a dilemma with their archives -- including over 80,000 publications and 25,000 patents. So how to bring all that information front-and-center for employees to use while brainstorming, without making them head to a computer and interrupt the concepting process?
