Ali Spagnola made a career of making soundtracks for people drinking 60 shots of beer, until someone decided to trademark the proverbial "power hour." He didn’t know what he was up against.
Carlsberg Group CEO Jorgen Buhl Rasmussen says in spite of gimmicky "innovations" in beer marketed to women, they remain a huge untapped market. But catering to them requires a new approach in management, strategy, and product innovation.
Samuel Adams CEO Jim Koch created a great American beer, and dreamed up some ideas to get his employees excited about--free beer, patriotism, entrepreneurship. Here's how he makes sure his employees love coming to work every day.
The end result of beer isn’t just a bad hangover, it’s also millions of tons of grain that gets thrown out. But a new company is making headway in turning all that after-beer into energy, and more.
Who likes cassava? Basically nobody. Who likes beer? Pretty much everybody. Impala Lager is helping to find a market for a common African crop that is otherwise a hard sell.
The discovery of lager yeast's parentage has implications for brewers, and Diego Libkind, the primary researcher on a new study, is already tapping into some of these ideas.
