beer

Beer Brewed From Spaceflight Barley--Now Available at the Mos Eisley Cantina?

Sapporo breweries is selling Space Barley, the World's first beer made from barley that's been on a trip into outer space. Let's come up with a better name for it, shall we?READ»

iDrunk: Six Reasons Your iPhone Is Your New Best Chug Buddy

Drinking alone has never been so much fun. After our recent report on the brew-sniffing augmented reality app from Stella, we started drinking thinking about the wider world of suds. Turns out there's a keg's worth of new ...READ»

Today's Vision of Tomorrow: Augmented Reality-Boosted Beer Drinking, Via Stella Artois

Probably not good news if you've just fallen off the wagon: Stella Artois has just leaped aboard the augmented reality advertising app bandwagon, and it's almost certainly the way beverage ads will go in the future, mainly through ...READ»

Jim Koch: What Is the Role of Imagination in Leadership?

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Infographic of the Day: Where America's Best Beers Are Brewed

Over 22 years, the Great American Beer Festival has awarded 2,987 brewing medals. Here's where they all hail from.READ»

A Master Class in Drinking and Sales: Jim Koch Takes Us to Beer School [video]

There's a right way and a wrong way to do everything, and that includes drinking beer. Jim Koch, the founder and brewer of Samuel Adams gives us a lesson that he has perfected over decades.READ»

Ditch the Bottle? Microbreweries Say Can-Do

Craft brewers that have moved away from the classic beer bottle are reporting higher sales and lower operational costs, all while producing a beer that's better for the environment. Yes, they can.READ»

Funny Or Die: Bud Light's Slump Pegged to Serious Ads

The one-time king of light beers has struggled to attract younger drinkers because it went away from its history of humorous advertising. What's the lesson for aging brands seeking new audiences?READ»

Coming Soon: Waste-Free Breweries

A German company has developed a way to use spent grains and wastewater to generate energy for brewing beer. READ»

5 Beers for the Long Weekend, and the Future

It's a good year for environmentally-conscious beer lovers; manufacturers have become  increasingly responsive to consumer demands for sustainable alcohol, and that means it's easier than ever to impress your Memorial Day BBQ ...READ»

The Numbers Behind St. Patrick's Day

While this greenest of holidays isn't actually all that lucrative, it happens to be a handy tent pole between Valentine's Day and Mother's Day. A look at the numbers behind the feast of St. Pat (March 17).READ»

• Now March 2009
• Infographic: International Hospitality Week
• Infographic: St. Patrick's Day

Sierra Nevada Brewing to Make Car Fuel from Beer Dregs

Soon enough, Sierra Nevada Brewing Co. will make more than just tasty beer--it will also manufacture high-grade ethanol fuel from leftover beer yeast. The company announced today that it is partnering with E-Fuel--the inventor of the world's first home ethanol machine--to test portable ethanol refineries at its Chico, California brewery.READ»

A Beer in the Hand is Worth Two in the Busch

There are few things more American than Budweiser, which is why this news from the Beer World is sure to rumple some star-spangled flags: on Wednesday, Anheuser-Busch officially became the target of a $46.4 billion unsolicited ...READ»