There are a lot of food-obsessed people in America's cities willing to pay a premium for locally raised meat from nearby small farms. That might be news to the farmers, though. A new startup hopes to save farms by connecting them to high-paying customers they need.
The fast food behemoth recently announced its Sustainable Land Management Commitment, a pledge to ensure that agricultural raw materials and packaging come from sustainable sources. First up: beef, poultry, coffee, and palm oil.
Good news for cows, bad news for cattlemen: The average American ate 1.7 pounds less beef in 2009 than the year before. (That's still 61 pounds per person, roughly the weight of a newborn calf.) Rising feed costs (hello, ethanol!), higher export demand, and smaller supply have beefed up prices and trampled dining-table demand. Beef producers at this annual convention in Denver will talk ways to keep beefeaters from quitting cow. One solution for keeping carnivores craving steak?