Did you know that one of the secret ingredients in any good jerky is innovation? Neither did we, until we tore into the startups looking to disrupt Big Jerky. Here's the story of disruption behind Fast Company's inaugural Jerky Week.
There are a lot of food-obsessed people in America's cities willing to pay a premium for locally raised meat from nearby small farms. That might be news to the farmers, though. A new startup hopes to save farms by connecting them to high-paying customers they need.
The fast food behemoth recently announced its Sustainable Land Management Commitment, a pledge to ensure that agricultural raw materials and packaging come from sustainable sources. First up: beef, poultry, coffee, and palm oil.
Good news for cows, bad news for cattlemen: The average American ate 1.7 pounds less beef in 2009 than the year before. (That's still 61 pounds per person, roughly the weight of a newborn calf.) Rising feed costs (hello, ethanol!), higher export demand, and smaller supply have beefed up prices and trampled dining-table demand. Beef producers at this annual convention in Denver will talk ways to keep beefeaters from quitting cow. One solution for keeping carnivores craving steak?
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