BBMG helped Walmart improve its already impressive sustainability record by finding ways to involve the company's employees. From that experience, they have tips on how any business can reap the benefits of healthier, cleaner workers.
Beauty products lag far behind their grocery-store counterparts in addressing consumer concerns about safety and environmental impact. With this market gap comes an incredible opportunity for disruptive brands to innovate with sustainable, healthy products.
The Chief Strategy officer of BBMG says marketers are beginning to understand that it's no longer viable to work in a vacuum, and that seeking consumer input by casting a wide net into an anonymous pool won't suffice.
To thrive in the years ahead, sustainable brands will need to shift focus from the stereotypical "green shopper" to the more practical New Consumer. BBMG’s Mitch Baranowski shares five strategies for engaging them.