Companies spent $5.4 billion on social media advertising in 2011--but are all those Facebook "likes" really meaningful and, if so, what is their true value to a brand? READ»
To launch three new "extreme!" flavors of Mountain Dew in New Zealand, Mountain Dew and its agency did the extreme -- they launched a giant pinball machine-shaped skate park.
Auckland’s Colenso BBDO worked with specialist ...READ»
It's been a couple of years since I last visited Peru, and more than five since I had an apartment in Chile, and these gaps highlight an unmistakable trend. The center of the world is shifting from the developed to the developing world. READ»
This month we asked a bakers dozen of contributors for fresh ideas on how to reinvent education. Now a coalition of ad industry heavy hitters from to Wieden + Kennedy to BBDO has come out with a major campaign to promote creativity in education.READ»
Lining up against each other today in the arena of augmented reality football apps are two teams: one from Germany, the other from the U.S. Both sides play mightily different football--while Germany's is a model of teutonic ...READ»
In an attempt to combat youth knife violence and crime in England, the Metropolitan Police have enlisted AMV BBDO to help teach teens to stay clear of knife violence. The result? A YouTube campaign that encourages viewers to "Choose ...READ»
