Whether you're Sergey Brin or an unknown entrepreneur, deadlines are difficult. That's why you need a simple, tough approach, like the one used by George Lois, the legendary ad man and designer. His way? "Don't be a pus--." . . . here's where the blue streak starts.
For the legendary designer, there's no better recipe for failure than having too many cooks in the kitchen. (Yes, you are meant to think about Andy Warhol drowning in a can of Campbell's Tomato Soup at this point.)
To launch three new "extreme!" flavors of Mountain Dew in New Zealand, Mountain Dew and its agency did the extreme -- they launched a giant pinball machine-shaped skate park.
Auckland’s Colenso BBDO worked with specialist designers and New Zealand’s gnarliest, including skateboarders Brett Band and Mike Bancroft and BMX rider Haimona Ngata on the new Dew campaign, which revolves around a 600-square-foot skateable pinball machine, complete with 40 foot backboards, sensors, flippers, and lights. The skaters are the pinballs.
It's been a couple of years since I last visited Peru, and more than five since I had an apartment in Chile, and these gaps highlight an unmistakable trend. The center of the world is shifting from the developed to the developing world.
This month we asked a bakers dozen of contributors for fresh ideas on how to reinvent education. Now a coalition of ad industry heavy hitters from to Wieden + Kennedy to BBDO has come out with a major campaign to promote creativity in education.
Lining up against each other today in the arena of augmented reality football apps are two teams: one from Germany, the other from the U.S. Both sides play mightily different football--while Germany's is a model of teutonic efficiency, a collaboration of three major players: Junaio, Impire, and Vodafone Deutschland, the U.S. model is a cute little banner ad that puts the spectator at the center of the action.