Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

  • Sean O'Connor has struggled with a monster.

    "Grocery is the biggest business you never think about," he says. "It moves incredibly slowly. We had no idea of the hurdles."

    He should know. He's spent the last three years in a virtual industry crash-course, pushing a product that has flummoxed grocers, aroused fear (then love) in consumers, and out-maneuvered some of the biggest food manufacturers on earth. And he did it with pancake batter in a whipped cream can.

    Read More »

See More