Pickup basketball--like business--requires a few simple ground rules if you're going to have a good game. A few tips from a seasoned baller.

Jeremy Lin has inspired a lot of rabid fans, magazine features, and six-figure book deal offers. But he's also fueled a new breed of lightning-fast e-book authors. Alan Goldsher, author of "Linsanity: The Improbable Rise of Jeremy Lin," is one of the fastest (and slickest).

If we are asking audiences for their time and expecting to engage with them, we need to respect that time and take our communication with them seriously. The moment dismissive attitudes start to creep into our work, we might make the switch from making sincere mistakes to insincere ones.

Magic Johnson is a legend in both basketball and business. But his most important teachings are not mastering a jump shot or commanding a board room. The lessons we can all learn from Earvin relate to being a better human being.

While bored traditional sports reporters wait for quotes from the megastars, the NBA's elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow--literally--the social media masters before, during, and after the action to watch how it all works.

Startup Krossover is bringing number-crunching technology to high-school athletics.

Jimmer Fredette and Ohio State aren't the only ones under pressure in the NCAA men's basketball tourney. So is Turner, which is out to deliver the ultimate online experience in its March Madness debut.