basketball

The Danger Of Saying "Lighten Up! It's Only..."

If we are asking audiences for their time and expecting to engage with them, we need to respect that time and take our communication with them seriously. The moment dismissive attitudes start to creep into our work, we might make the switch from making sincere mistakes to insincere ones. READ»

The Man Behind The Magic

Magic Johnson is a legend in both basketball and business. But his most important teachings are not mastering a jump shot or commanding a board room. The lessons we can all learn from Earvin relate to being a better human being.READ»

Rules Of Engagement, From The NBA Social Media War Room

While bored traditional sports reporters wait for quotes from the megastars, the NBA's elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow--literally--the social media masters before, during, and after the action to watch how it all works. READ»

No Fake: Krossover Brings Data Analysis To High School, College Sports

Startup Krossover is bringing number-crunching technology to high-school athletics.READ»

Turner Sports Exec: Creating March Madness on Demand Is Like "Good Rock and Roll" [Updated]

Jimmer Fredette and Ohio State aren't the only ones under pressure in the NCAA men's basketball tourney. So is Turner, which is out to deliver the ultimate online experience in its March Madness debut.READ»

Innovators Summit: Harlem Globetrotters Meet Mark Zuckerberg

Great minds meet in Palo Alto, as the men who brought you the four-point shot meet the man who brought you Facebook.READ»

Kobe Bryant Talks Nike Shoes

"When you're talking about shoes, I start thinking about the collaboration from a performance angle," says Kobe Bryant of the Los Angeles Lakers. "You know, I'm cutting, changing directions, jumping. Performance is priority No. 1." ...READ»

• Artist. Athlete. CEO.
• Nike's All-Star Designer
• Biomechanists at Play

Judging Talent by What You See, Hear, and Understand

Rich Cho is one of a new breed of general managers in the NBA. With a background in engineering as well as law, Cho is regarded an executive who can balance the need for talent on the basketball court with a need to balance the books. And Cho's talent assessment technique is applicable outside the world of professional sports.READ»

NBA's Sudden Glut of Retro Logos Explained

Gary Singer, CEO of the marketing neuroscience firm Buyology, theorizes on the NBA's new yen for all things yesteryear.READ»

“Businessology” - What executives can learn from their NCAA bracket

- Three things to consider when making strategic decisions -READ»

How Steve Nash Shines in Basketball--and Business

Phoenix Suns point guard Steve Nash shines brightest during on-court chaos, and he's got a plan to do the same in business.READ»

• Steve Nash's Playbook
• Web Exclusive: Steve Nash: The NBA's Top Entrepreneur
• Web Exclusive: Baller Steve Nash Scores a Web Video Three-Pointer

NBA All-Star 2009

Pro basketball's 2008 All- Star game was the most- watched ever, drawing 5.2 million viewers. While hoops still lags football and baseball in popularity among U.S. viewers, it's second only to soccer worldwide, due largely to the ...READ»

Top Money Earners in Sports

James Andrews has become a hidden force in sports -- rescuing careers, changing the outcome of games, and making billions for stars and teams -- by mending the world's best athletes. Here's a list of the top money earners, and ...READ»