Nick Markakis would have been an All-Star this season if his spot hadn't been taken by a player who was suspended this week as part of MLB's doping investigation. The Oriole right fielder's reaction contains lessons for leaders in all industries.
Big data firm Bluekai signed a deal with MLB Advanced Media to create custom ad products to "reach an affluent, engaged male audience." MLB Advanced Media is Major League Baseball's interactive media arm.
The Baltimore Orioles are in the playoffs for the first time in 15 years. The author, a life-long O's fan, has tracked the season via blinking dots on an iPhone, then Facebook, then through a pricey app. Somehow he's still married.
For the hard-wired and digitally wired baseball fan, the season doesn't start when pitchers and catchers report to spring training. It starts when At Bat reports to the iTunes store. The wildly popular app, made by MLB Advanced Media (BAM for short), puts live game video, live stats, and the latest news and scores at your fingertips on a smart phone or tablet.
Analyzing the massive explosion of baseball information capitalizes on a growing trend toward "big data," the tools and processes to harness insights found in gigantic data sets. A project to uncover Twitter sentiment around this year's post-season play provides an example of how the sheer amount of information need not outstrip our capacity to manage or access it in useful ways.