New York City is getting ready to launch a novel, if vaguely horrifying, anti-speeding measure. It’ll take the electronic signs that the Department of Transportation uses to announce traffic and weather conditions, and program them to transform a pedestrian icon into a creepy skeleton when cars blast through the 30 mile-per-hour speed limit. So it has come to this: New Yorkers are so lousy as minding the rules of the road, the DOT has to remind them that THEY’RE ALL GOING TO DIE.
[Here’s what the sign looks like when you’re driving the speed limit]
You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Advertising and Marketing.