We tested 8 campaign ads from 4 key election contests with more than 500 voters using technology to capture their moment-by-moment reactions. The ads were all about positions on the jobs and the economy, and the results were surprising.READ»
Happy Birthday, Carly Fiorina! We’d ask you what your birthday wish is, but you’ve already made it abundantly clear; you’ve got your eye on Barbara Boxer’s Senate seat in 2010, and why not? You’ve certainly got the ...READ»
