barack obama | Fast Company

We Need To Talk About Romney

BY Ruth ShermanWed Feb 8, 2012

Mitt Romney’s front-runner status has been thrown into question once again after his triple loss in state primaries. For professional communicators, the reason for his difficulties is obvious--he doesn’t connect, and connecting is all about communicating. And in presidential election after presidential election, however, the candidate who connects best, wins.READ»

INSTAGRAM | Comment

Romney Campaign: Square "Could Be Huge," And Other Digital Trends In Politics

BY Austin CarrTue Feb 7, 2012

Zac Moffatt, digital director for the Romney campaign, talks shop on Square, Instagram, Twitter, and the "On-Demanders."READ»

WHITE HOUSE | Comment

White House Takes To Google+ Hangout Again To Speak To Entrepreneurs (And Us) About Startup America

BY Tyler GrayThu Feb 2, 2012

Steve Case, U.S. CTO Aneesh Chopra, and NEC Director Gene Sperling use Google's new-ish social tool to talk about Startup America on behalf of the White House. We're in line to ask a question right now. READ»

APPLICATIONS

Team Obama's Custom-Built Square App: First Look

BY Austin CarrMon Jan 30, 2012

Team Obama is gearing up for a big reelection battle this year, and to bolster its chances against its future Republican rival, the campaign is streamlining its fundraising efforts by adopting Square, the mobile credit card reader for ... READ»

LEADERSHIP | Comment

How To Craft A Killer “State Of Your Life” Address

BY Kaihan KrippendorffWed Jan 25, 2012

We all have our own State of the Union address. When we are pitching investors, motivating employees, seeking support from bosses, we are delivering our own personal State of the Union address, and how effective you are at delivering this determines whether you get funding, excite your employees, or get a promotion. Here's how to make yours sing. READ»

LEADERSHIP | Comment

Obama Breaks Out Industrial-Strength Imagery To Rebrand His State Of The Union

BY Rob SalkowitzWed Jan 25, 2012

“Winning the Future,” a State of the Union slogan fit for a slick tech company, has given way to “Built to Last.” Like one of Detroit’s hot-selling hybrids that packages Silicon Valley smarts into a body of classic American industrial design, President Obama is counting on a combination of innovation and rebranding to lead a rust-belt resurgence before his administration ends up on the scrap heap.READ»

STATE OF THE UNION

5 Best And Worst Slides From The Presidential PowerPoint

BY Kit EatonWed Jan 25, 2012

Business leaders looking for visual tips for their own presentations could learn a few things from President Barack Obama's State of the Union address last night. Unfortunately, there were "don'ts" in the mix, too. Here's the best and ... READ»

STATE OF THE UNION | Comment

The State Of The Union Address Is The Ultimate Master Class In Public Speaking

BY Ruth ShermanWed Jan 25, 2012

Rhetorical devices and flourishes play a big role in increasing impact and helping us remember what's been said, and President Obama is a master at using them. Learn advanced--yet simple--speaking techniques likes anaphora, anapest, and chiasmus by breaking down last night's State of the Union address (don't worry, we'll explain). READ»

BARACK OBAMA | Comment

7 Social Networks Obama And The GOP Hopefuls Should Definitely Join

BY Austin CarrThu Jan 5, 2012

When President Obama showed the power and potential of Facebook, Twitter, and YouTube in 2008, every politician and their chief of staff's mother jumped on the social media bandwagon. Yesterday Obama joined Instagram. Here are several other networks he--and his rivals--should be on.READ»

COMMUNICATION | Comment

The 7 Greatest Communication Successes Of 2011

BY Ruth ShermanFri Dec 30, 2011

Media darlings and mavens of masterful storytelling who took center stage with aplomb in 2011.READ»

LEADERSHIP | Comment

Subway's $5 Footlong Guy Thinks Fresh On Herman Cain's 9-9-9 Branding

BY Austin CarrThu Oct 20, 2011

Herman Cain's 9-9-9 plan is is the legislative equivalent of Subway's $5 footlong campaign or Domino's 5-5-5 deal. It's sharply marketed to the fast food nation (just don't look too close at what's inside). READ»

TWITTER | Comment

President's Social Media Team Goes After Obama Debt Rivals On Twitter

BY Gregory FerensteinFri Jul 29, 2011

President Obama's social media team unleashed a torrent of tweets today, specifically calling out Republicans opposing his debt ceiling plan.READ»

SOCIAL RESPONSIBILITY | Comment

Convincing People To Take Action Takes More Than A Clever Message

BY Marc StoiberWed May 18, 2011

Three thinkers to learn from in the quest to inspire people to actually do something.READ»

WTF | Comment

Gingrich's Campaign Branding Is, Literally, WTF

BY Gregory FerensteinThu May 12, 2011

"Win the Future," if you're not into the whole brevity thing. He registered it in '06. Then Obama stole it. Now Gingrich is taking it back. Winning!READ»

TECHNOLOGY | Comment

How The Attack On Osama Bin Laden Was Live-Tweeted

BY E.B. BoydMon May 2, 2011

And other stories about how the news of Al Qaeda’s leader’s passing ping-ponged around the web and social media, from BNO News to George W. Bush. It was one of the most tweeted--but not the single most tweeted--events, Twitter tells us.READ»

LEADERSHIP | Comment

How To Make Skeptics Believe Obama's Birth Certificate Is Authentic

BY Gregory FerensteinWed Apr 27, 2011

Birth certificate, schmirth certificate. The Yale Cultural Recognition Project's theory suggests that die-hard birthers will hold firm to their political philosophies in the face of incontrovertible evidence--until they're given a way to save face.READ»

LEADERSHIP | Comment

Google, Politics, And The President Of The United States

BY Steven RosenbaumMon Apr 25, 2011

In Steven Levy's new book "Inside The Plex," we get a rare first-hand view of Google's flirtation, and eventual disillusionment, with politics as a means to foster social change.READ»

BARACK OBAMA | Comment

Three Topics Obama, Zuckerberg Will Avoid At Facebook Town Hall

BY Austin CarrWed Apr 20, 2011

It's unlikely President Obama is nervously studying his talking points en route to Facebook, where he'll be holding an online town hall meeting later today. After all, this is no presidential debate--don't expect tough questions and scrutiny from hosts Mark Zuckerberg and Sheryl Sandberg.READ»

FAST FEED | Comment

Obama Facebook Friends Zuck Bunch In Palo Alto, iPhone Tracking Movement, Social Media In College Admissions, And More...

BY Gregory FerensteinWed Apr 20, 2011

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day.READ»

SOCIAL RESPONSIBILITY | Comment

Obama Resurrects Carbon Offsets (Nobody Says Thanks)

BY TreeHugger StaffThu Apr 7, 2011

The trend toward individual carbon offsets has slowed from the heady days of 2007. Things may be changing, however, and it's not just the economy getting people interested in offsets.READ»