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b2b public relations

How to Take Advantage of the New B2B Buying Behavior

BY Wendy Marx | 10-06-2010 | 8:46 AM | CAREERS

The smart, sassy folks at Velocity make an excellent point about B2B buying behavior in their new ebook, The New B2B Marketing Manifesto. The Big Idea: People don't buy What You Do. They buy Why You Do It. Let's' think about ...READ MORE›

How to Turn a B2B Company in a B2B Thought Leader

BY Wendy Marx | 09-27-2010 | 9:20 AM | CAREERS

Businesses are so focused on what they do--and the doing of it--and not enough focused on who they are and what they know. READ MORE›

B2B PR: Curating your way to a brand new day

BY Wendy Marx | 12-13-2009 | 6:05 PM | CAREERS

I’ve been thinking a lot about content curation after listening to Jason Rudman, director of Amex’s OPENForum.com, speak at the ANA Social Media Forum. For more on this topic also check out this excellent piece. And for some ...READ MORE›