Social media has become an important tool for marketing to consumers. But what about in the business to business space? It's harder than you might think.READ»
In our previous post, we presented the common definition and traits of an effective CAB. If you have determined that a CAB is right for you, these nine strategies will help you design the right program for the right customers.READ»
The smart, sassy folks at
Velocity make an excellent point about B2B buying behavior in their
new ebook, The New B2B Marketing
Manifesto.
The Big Idea: People don't
buy What You Do. They buy Why You Do It.
Let's' think about ...READ»
So you think you would rather meet with a CxO? 1/3 of C/VP level executives refer new vendors to Dir/Mgr for intro meetings, and those convert to ongoing sales activity more than straight C Level meetings.READ»
