Axe

You Stay Classy, Axe

The makers of the popular bro-wash (Broap?) create a Facebook app that lets you claim to be dating over a hundred girls at once (but actually obliterates your chances to date even one). Dislike!READ»

Apparel Media's Interactive T-Shirts Boost Brands on Campus

Mischief. Mayhem. Deodorant. Axe, SeamlessWeb, and Epic Media Group have all deployed QR-code T-shirt campaigns to reach college students, with the help of a young company called Apparel Media.READ»

Five Steps for Consumer Brands to Earn Social Currency

Major consumer brands still have a lot to learn as social tools continue to proliferate. How to stand out and profit in an @anywhere world.READ»

Introducing Guest Blogger Debbie Millman: Design Matters

As host of the radio show Design Matters, Debbie Millman has introduced over one hundred of the world's greatest designers, illustrators, authors and thinkers as her guests. So let me be the first to tell you how daunting it is to introduce Debbie herself.READ»

• Debbie Millman's Look Both Ways blog

Old Spice Smells Like a Billion Bucks

With the new Ever Clear antiperspirant, Alex Keith has sniffed out an opportunity to turn Old Spice into Procter & Gamble's next 10-figure brand.READ»

• Infographic: Outrunning the Axe