How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing.
The makers of the popular bro-wash (Broap?) create a Facebook app that lets you claim to be dating over a hundred girls at once (but actually obliterates your chances to date even one). Dislike!
Mischief. Mayhem. Deodorant. Axe, SeamlessWeb, and Epic Media Group have all deployed QR-code T-shirt campaigns to reach college students, with the help of a young company called Apparel Media.
As host of the radio show Design Matters, Debbie Millman has introduced over one hundred of the world's greatest designers, illustrators, authors and thinkers as her guests. So let me be the first to tell you how daunting it is to introduce Debbie herself.