Now entering its third decade, CSR is at last stepping into the spotlight. CSR has moved from the corporate cubicle to the board room, onto the curricula of the world's most prestigious MBA programs, and the agendas of the most prominent global CEO gatherings.
"We plan to triple our sales of what we call Good for You products, including fruit and vegetable juices, oatmeal, nuts, seeds, low-fat dairy, sports drinks for athletes over the next decade," explained Dr.
Want to know which business leader is reading Mr. Brown Can Moo, Can You? and who's reading The Iliad? See Part I. Let's see what some other leaders in business, CSR, and nonprofits have been reading this summer.
"Aveda and the Yawanawa people have been working together for 17 years. Although there have been challenges in communicating and understanding each other—with one being a big company and the other a grassroots community deep in the Amazon—we are working toward the same goal, which is to protect the environment for the world." This is what Chief Tashka Yawanawa explained to me this afternoon by satellite phone. Chief Tashka leads the Yawanawa, an indigenous people who live in Acre, in the far western part of Brazil.