automotive | Fast Company

Ford's Nancy Lee Gioia On Leading Where The Rubber Meets The Road

BY Lydia DishmanThu Feb 9, 2012

In her 30 years with Ford Motor Company, Nancy Lee Gioia’s learned a thing or two about teamwork, sparking innovation, and being a driving force in what was once considered a man's industry. READ»

LEADERSHIP | Comment

5 Steps To Measure The ROI Of Digital Media Channels

BY Steve KerhoTue Jan 3, 2012

Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a 5-step process to discover which elements are driving the most value. READ»

EBAY | Comment

How Much For That Motorcycle In The Window? Inside eBay's Physical Push For Mobile Sales

BY Lydia DishmanFri Oct 28, 2011

Aiming to generate $5 billion worth of purchases via their mobile apps this year, eBay has designed "shoppable" windows to drive digital sales. Will their bricks translate to clicks? READ»

AUTOMOTIVE | Comment

Innovation Agents: Dinesh Paliwal, CEO Of Harman

BY Lydia DishmanThu May 26, 2011

This year, he launched the first social-networking automobile so drivers can get Facebook, Twitter, texts and Internet connectivity and still keep their hands on the wheel and their eyes on the road.READ»

LEADERSHIP | Comment

CEOs See Sustainability As Engine For Growth But Industry Sectors Split On Priorities

BY Tracey de MorsellaWed May 25, 2011

Despite an overall trend towards seeing sustainability as an opportunity for value creation and business success, there are major differences in perceptions of sustainability between CEOs in different industry sectors, as well as gaps in the level of integration of sustainability achieved in their companies. READ»

TECHNOLOGY | Comment

Innovation Agents: Britta Gross, Director of GM's Global Energy Systems and Infrastructure Commercialization

BY Lydia DishmanMon Apr 4, 2011

By the end of this year, there should be 15,000 Chevy Volts and Opel Amperas on the road, and hydrogen-powered vehicles aren't far behind. Where to power up all those electric cars? Britta Gross is working on the solution.READ»

AUTOMOTIVE | Comment

Southwest Lands in Two "Overpriced, Underserved" South Carolina Airports

BY Lydia DishmanTue May 11, 2010

Dave Ridley made good on his word. Southwest’s senior VP for marketing and revenue management said that the discount carrier chooses to add destinations based on whether a city’s airport is "overpriced and underserved" and ...READ»

AUTOMOTIVE | Comment

David Lubertazzo: Dominican College

BY David LubertazzoTue Apr 27, 2010

I graduated from Dominican College in 1995 with a Bachelor of Science in Marketing Management. Located in Blauvelt, New York, Dominican College is a small, private, liberal arts school chartered by the Board of Regents of the ...READ»

AUTOMOTIVE | Comment

Young Buyers are Top Buyers for Delaware Mazda Dealer Preston Mazda

BY Preston MotorWed Apr 7, 2010

In Maryland and Delaware more Young Buyers have been buying Mazda cars and trucks. Preston Mazda Dealer is seeing sales rise within younger population.READ»

IPAD | Comment

iCrash: Is In-Car iPad Installation Really a Good Idea?

BY Zachary WilsonTue Apr 6, 2010

The best thing about the iPad is it lets you take rich media anywhere, including your car. Forget built-in DVD players, now the kiddies can watch movies, play games, listen to music, or even read books (people still do that, right?) ...READ»

FORD | Comment

What Other Automakers Can Learn from Alan Mulally

BY JD RuckerSat Mar 6, 2010

In September, 2006, then-CEO of Ford Motor Company William Clay Ford Jr. took a risk. In search of his own replacement, his offers were passed up by a pair of respected automotive leaders, so he did something few (if any) anticipate: he hired an aeronautical engineer to lead his own company. The rest is turning into history.READ»

AUTOMOTIVE | Comment

First Steps Toward Hebrew Reading

BY Case DjonMon Feb 22, 2010

Reading is a skill that takes time, patience and guidance. So, when helping another with the first steps toward reading, begin by observing your student to see if he or she is ready and eager to take the first steps toward ...READ»

AUTOMOTIVE | Comment

Preston Hyundai Maryland Unaffected by the Recent Toyota Safety Recalls

BY Preston MotorThu Jan 28, 2010

This past week Toyota Motor Corporation halted sales of 8 Toyota models due to recalls that caused gas pedal to get stuck and result in unexpected acceleration.READ»

AUTOMOTIVE | Comment

For Tech's Sake: Are These Vehicle Bells, Whistles Improvements?

BY Lydia DishmanThu Jan 14, 2010

The auto industry may be on the skids, but technological "advances" keep on coming. So while we are driven to distraction with in-dash tweeting and all manner of GPS and fuel efficiency diagnostics, Fast Company took a look back at ...READ»

AUTOMOTIVE | Comment

Why Going Social Can Make or Break the Automotive Industry

BY JD RuckerTue Jan 5, 2010

The car business has been notoriously slow at embracing aspects of the Internet since the beginning. Social media is no exception. In 2010, more in the industry from manufacturers down to dealers will learn to engage in social media or be left behind.READ»

NADA | Comment

Automotive SEO with YouTube, How to use VSEO on Google

BY Tim JenningsMon Jan 4, 2010

Have you ever wonder how to create effective videos on a shoestring budget? If you have I can help you! At the very first Digital Dealer Conference in 2006 Phil Sura of Unity Works Media presented his video products and they blew me ...READ»

AUTOMOTIVE | Comment

Toyota of Lewisville Driving Sales Success During 31st Toyotathon with $3,100 Giveaway

BY Toyota LewisvilleThu Dec 10, 2009

Rene’ Isip’s Toyota of Lewisville, a leading Toyota dealer in Dallas, Texas, successfully developed a special Toyotathon Online promotion that’s created a buzz in the area.“We thought we had something special when we launched ...READ»

AUTOMOTIVE | Comment

Toyota Dealers Invest $3.3 Billion in Dealership Improvements

BY Toyota LewisvilleTue Dec 8, 2009

Toyota Dealers Invest $3.3 Billion in Dealership Improvements Currently, 400 dealers, or 33 percent, have completed all-new state-of-the-art facilities, with another 200 onboard to open new dealerships by 2012. The Toyota of ...READ»

AUTOMOTIVE | Comment

End of the Year Blowout at Toyota of Lewisville This Thursday and Friday

BY Toyota LewisvilleTue Dec 8, 2009

End of the Year Blowout at Toyota of Lewisville This Thursday and Friday Dallas/Ft. Worth Top Toyota Dealer To Clear Out All Remaining 2009s and 2010s in Stock This Thursday and Friday. End of Year Blowout Starts This Thursday From ...READ»

AUTOMOTIVE | Comment

Toyota of Lewisville to Celebrate 31st Toyotathon with $3,100 Giveaway

BY Toyota LewisvilleTue Dec 8, 2009

Toyota of Lewisville to Celebrate 31st Toyotathon with $3,100 Giveaway Isip’s team at Toyota of Lewisville developed a unique promotion to tie into Toyotathon’s 31 year history. Customers that log on to the dealerships website ...READ»