Volvo is up with a new concept car that it’s billing as a “masterpiece of Scandinavian Design for car buyers of exquisite tastes.” The vehicle is a “luxury Volvo for China and the world” with an interior that offers a “special contemporary luxury experience.” All told, the design is “just like fine luxury goods.” And it’s part of Volvo’s larger aim to “be the brand that best interprets what buyers of modern luxury cars want.”
Meet Margie. She’s 36, married, and works as a career counselor at a professional school. With two boys, ages 7 and 10, Margie’s mornings are hectic. After a quick breakfast, she loads the boys and her gym bag in the car. From the car, Margie does a quick check of the family calendar to make sure the boys have everything they need for the day. While her younger son runs back inside for his cleats, Margie orders pastries to pick up as a treat for her morning staff meeting and maps the route between the boys’ school and the pastry shop.
What do rich folk do when playing the stock market has lost its luster? Buy vintage cars, of course! Collectibles like old-school Ferraris, Maseratis, Mercedes-Benzes, and Rolls-Royces have never been more popular, but the inventory of vintage autos is fixed at roughly 6 million, so high-end collecting has also never been pricier. This past May, a 1936 Bugatti Type 57SC Atlantic sold for more than $30 million to an anonymous buyer -- the highest price ever paid for a car, by about $2 million.