When Erin Gruwell jettisoned her entire curriculum and replaced it with creative new teaching techniques, she inspired her students to start journaling about their lives. The result is the best-selling The Freedom Writers Diary.
That italicized sentence at the bottom of your blog post isn’t a necessary evil, but an easily exploitable opportunity to continue the conversation on Twitter, Facebook, and beyond. Here's how to exploit marketing opportunities by way of your byline.
Apple has demonstrated again and again its ability to create and reinvent content marketplaces by designing irresistible devices and
platforms--will educational content be its next conquest?
When I was in college 10 years ago, my biology textbook was a $300, four-pound monstrosity with a shiny CD-ROM shrink-wrapped to the front. To my knowledge no one ever took advantage of the INTERACTIVE!! MULTIMEDIA!!! extras.
Author Jonathan Safran Foer has been called many things: literary wunderkind, conscientious vegetarian, pretentious dweeb. (OK, that last one was just me.) Now, with his latest book Tree of Codes, he may earn another label: book design genius.
The book is actually a kind of interactive paper-sculpture: Foer and his collaborators at Die Keure in Belgium took the pages of another book, Bruno Schulz's The Street of Crocodiles, and literally carved a brand new story out of them using a die-cut technique.
Google may be guilty of antitrust violations for its Book Search initiative, reported several newswire services on Monday. The Department of Justice has opened an investigation of the search giant's settlement with the Author's Guild as of Thursday. But wait a minute--didn't Google settle that lawsuit for $45 million? What's the problem, Justice?