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  • leadership

    Your Personal Brand Is More Than Your Follower Count

    Your brand isn't about numbers, it's about how people experience you in real life. So give some thought to your personal interactions.

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    By: Drake Baer

  • leadership

    Betsy Myers On Barack Obama's Most Potent Leadership Quality

    Betsy Myers was teaching at Harvard when she met then-Sen. Barack Obama. She soon turned her life upside down to become his presidential campaign COO--in a large part because she was intrigued by his unique leadership capabilities. Here's what she learned.

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    By: Betsy Myers

  • leadership

    Southwest Airlines Versus Subway Restaurants: A Case Study in Advertising

    At first it was cute. I would hum it under my breath. It was a promotion that was sweeping the nation--move over Jared, Subway's $5 foot long sub (ANY) campaign was a hit. That was until I realized Subway's corporate definition "ANY" must be at least slightly different from those of their franchisees.

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    By: Shawn Graham

  • Fast Company

    Ketchup? My Deliverables Don’t Need Any Ketchup!

    I ordered a New York Strip steak at a restaurant called Recipes Remembered. After the server brought it to the table, she asked if I needed anything. And that’s when I made the mistake of asking for ketchup. At first, I wasn’t sure what our server was doing. She was waving her arms around frantically like she was swatting at a hive of killer bees flying around her head. But then I realized she was trying to convince me not to ask for ketchup. Read More »

    By: Shawn Graham

  • leadership

    Building Trust with Transparency

    Fast Interview: The co-author of "Tactical Transparency" on how companies can use authenticity and social media tools to reinforce their brands and create relationships with customers.

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    By: Kermit Pattison

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  • leadership

    Tactical Transparency and Organized Authenticity

    In an essay about his book, "Tactical Transparency," John C. Havens discusses Barack Obama, Social Media, and Google Alerts.

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    By: John C. Havens

  • leadership

    Talking Religion at Work - When is it acceptable?

    Everyone says you're not supposed to talk about politics and religion but people generally talk politics at work or in other "off limits" settings.  I'm wondering why if someone mentions their faith at work (unless they're mentioning a holiday they're taking off) people immediately clam up and just nod their head? 
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    By: John Havens

  • Fast Company

    Another Look at China and the Olympics

    When I wrote about China and its mishandling of the Olympics, I wondered if there was more deception to come. And apparently there was. As a colleague of mine commented in the original blog, two girls on the Chinese gymnastic team may have had their ages illegally raised on documentation from 14 to 16 so they could compete. Read More »

    By: Kevin Ohannessian

  • leadership

    The Olympics in China and Authenticity

    In my mind, already, China has botched these Olympics. Word has come out that two different aspects of the elaborate opening ceremony were faked. Some of the fireworks seen on the televised ceremony were computer generated. And the Telegraph has reported that a girl singing in the ceremony was only lip-synching to another girl's voice. Read More »

    By: Kevin Ohannessian

  • leadership

    Tactical Transparency and Fighting Fair

    CNN has an interesting video ("Online campus gossips won't show their faces) about a popular campus website called, Juicy Campus. Long story short, the site allows people to post anonymously and it's allowing a lot of people to be really nasty.  Granted, it does allow some folks to post relatively innocuous items ("what sorority should I join") but if you visit their Most Discussed page the first thread rea Read More »
    By: John Havens

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