What do Apple, Inc., Nordstrom and Whole Foods all have in common? All three companies are accountable for their actions, choices and results. Accountability for these three organizations is a cornerstone of their operations. They realize that you must be accountable first and then business will follow.
When you're thinking about your own brand on the Net - think in terms of how one might design and build a beautiful piece of architecture. Each piece is integral to the other, even those that are decorative serve an important part to the overall strength and complexity of the structure.
Frank Lloyd Wright said, "I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen."