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Put Your Phone Down: Augmented Reality Is Overblown

While Layar pushes forward with augmented reality apps and Nokia finds ways to embed AR cameras in our clothing, the rest of us wait breathlessly for a world in which our maps and data are overlaid on what we see, a world in which our ...READ»

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ESQUIRE   |  Comment

Esquire's Six-Figure Augmented Reality Issue Turns Old Media New, Kind Of

If you can't have a magazine e-reader that mimics print, you might as well have a print edition that mimics digital. Or tries to, anyhow. This seems to be the driving notion behind the December issue of Esquire, in which about half a ...READ»

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LAYAR   |  Comment

Layar Gets Fresh Funding, Promises Multiple Realities

Layar, the augmented reality app that lets you see where stimulus money is being spent, among other things, has just gotten a fresh $1 million cash infusion from European investors. The Dutch company, which makes iPhone and Android ...READ»

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Nokia Says You May Not Need Nerd Glasses After All

Last month I lambasted Nokia's mixed reality concept video for showing a future-woman using a pair of ludicrous augmented reality glasses. As it turns out, Nokia's researchers aren't sold on them either. "If the assumption is that ...READ»

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U2 and John Mayer Inject Their Music With Some Augmented Web 2.0

Augmented reality is reaching the public consciousness--proof, in case you need it, is that John Mayer is promoting his new song with an AR app. And while we're talking web tech, U2's going to stream a concert live on YouTube this weekend.READ»

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Layar iPhone App Now Available, Augmented Reality Is No Longer Science Fiction

Layar's free AR browser has arrived in iPhone App Store. And it could become one of the device's killer apps.READ»

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Atlanta Aims at World's Most Mapped City Status

Forget Google's slow-updating Streetview. Forget even high-tech satellite imagery. Atlanta's plans to become the World's most mapped city involve good old volunteer boots on the ground, part of a large Mapathon project this ...READ»

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Did Augmented Reality Just Get the Real World Database It Needs to Thrive?

Augmented Reality may well be the killer app for GPS and compass-empowered smartphones, but the tech has a significant drawback--it requires accurate points of interest to make it useful. A new start-up, L.A.-based unit called ...READ»

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BionicEye AR App for U.S. Subways and Stores Hits App Store

First up was the Paris Subway augmented reality iPhone app, then came the London one, and now the U.S. version has hit the iTunes App Store. Borrowing from sci-fi movie implementations of the idea, it has been rebranded the Bionic ...READ»

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ARIDER   |  Comment

ARider iPhone App Brings Augmented Reality to Cyclists

As we've discussed before, there's a slew of augmented reality cell phone apps in the pipeline. The iPhone ARider app, in development with Tokyo-based Ubiquitous Entertainment, may be the most futuristic one yet--a science ...READ»

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