We live in interesting times and the dose of reality contained within this photo is intoxicating and frightening at the same time. The classroom however, is merely one setting where we can expect to see the impact of the connected individual and the networked audiences they weave.
Many great ideas fail because the person who presents them cannot sell them effectively into their organization, investors, employees, etc. You must now think strategically about how you will communicate so that your idea builds support.
Finding your audience is an art, not a science. You aim for a general ballpark, but there comes a point where the ball is going to fall where it falls. Consider what you're writing and start to daydream about who you are talking to. Remember that each person who reads your work has a one on one relationship to it. So while you might be speaking to many people, you're actually speaking to one at a time. Take time to envision them one at a time. Post a picture of who you're writing for at your desk. Read More »
