Audi takes a poke at an overexposed cultural phenomenon in its Super Bowl ad. The brand held a Facebook contest for fans to "unlock" the spot, now live on YouTube.READ MORE›
More than 250 brand partners from Audi to ESPN have signed on for StumbleUpon's redesign, in part inspired by the service's 800% growth in mobile. With the addition of brand channels, StumbleUpon hopes to drive more user engagement and attract more advertising partners.READ MORE›
Given the weather, the traffic, and the general attitude of the drivers, you can now measure how annoying it will be to get on the road at any given moment.READ MORE›
Sitting in bumper-to-bumper traffic is one of life’s supreme drags, eating up hours that could be spent doing anything else besides inching forward while cars on the side of the barricade whiz by in the other opposite direction. It ...READ MORE›
It's that time again: Next week's Frankfurt Auto Show will preview some of the most exciting hybrid, plug-in hybrid, and all-electric vehicles in the pipeline. We take a look at some of the most exciting.READ MORE›
Do "likes" and retweets add up to sales? Who knows? And who really cares? We're in the "I Love Lucy" era of social-media marketing, a golden age of unaccountability.READ MORE›
We always thought of race-car driving as the kind of sport that didn't place much of a premium on athleticism -- like baseball, where you can be fat and slow and still make a bunch of All-Star teams. Boy were we wrong. As this superb ...READ MORE›
Picture, for a moment, your favorite span: the Brooklyn Bridge, say, or the Tower Bridge in London. Now add an Audi ad. And not just any Audi ad. A ginormous Audi ad. An Audi ad made of real Audi cars! An Audi ad so bright with ...READ MORE›
You get the feeling that innovation contests have hit the mainstream when one is sponsored by Tony (Iron Man) Stark, but these contests are making real-life superheroes out of young entrepreneurs around the world.READ MORE›
Outrace is a sextet of robotic arms, the kind you normally find in car plants the world over, that will be controlled by members of the public to draw light sculptures in the air around Trafalgar
Square, using specially-developed ...READ MORE›
Ever since the 70s, when Alexander Calder debuted BMW’s first art car, the car as canvas has been embraced by cool-hunting auto manufacturers. The Milan Furniture Fair has increasingly become the place to view these ...READ MORE›
Consumers have become much more savvy about knowing what brands really are green and which ones aren't. So if a company suddenly launches its first sustainable campaign, people get suspicious.READ MORE›
Last night's big winner was the Saints, of course, but here are the five other winners and losers when it came to getting their advertising dollars' worth...or not.READ MORE›
In the run-up to the Detroit Auto Show, there have been a lot of new hoopties sneak-peeked by luxury car companies, but perhaps none as truly hooked up as the new Audi A8. The A8 is arguably this year's torch-bearer for ...READ MORE›
Another day, another sporty electric vehicle is revealed. This time, it's the Audi e-tron, a sleek all-wheel drive EV that made its North American debut at this week's LA Auto Show. The vehicle has four motors, 313 horsepower, and ...READ MORE›
The 2011 Audi A8 Sedan has an aluminum body--like a giant MacBook Pro--and weighs 40% less than a comparable car made of steel. Audi marked its 100th anniversary by unveiling the new car during Design Miami.READ MORE›
Last week we introduced you to AIDA (the Affective Intelligent Driving Agent)--get used to her if you can. MIT and Audi are hoping that this robot, or one that looks even more like Pixar's EVE, may be gracing your car's dashboard to ...READ MORE›
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