Transformational change in an association is complex; through business analytics and commitment, however, associations can improve their value proposition to membership and improve their relevance within existing P&L models.
The danger in this crisis is not that we will not solve it. The danger is that we think too small – that we do not see the extraordinary opportunity it presents.
If we spend our energy hunkering down, trying to maintain and preserve what we have, we will drop our eyes from the horizon to the ground and we will surely end with only that. Read More »
