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ask dan heath

Ask Dan Heath: Patience Is THE Virtue

Dear Dan, After 15 years of marketing for Fortune 500 companies, we're going to publish Diamond's Dog Dish®, a series of free postcards delivered to dog-lovers' inboxes bringing them a daily dose of "creature culture" with the goal ...READ»

Are Investors Hedging, Or Is Your Baby Ugly?

Every time we show an investor our concept and our prototype, they absolutely love it. How can we get the investors to get over their fear and pull the trigger?READ»