I'm a home inspector, and I'm looking for ideas on how to generate more business and outflank my competitor who has copied me (flattered?) in so many ways. Two of my competitors (partners) promote themselves like this: "Why hire one home inspector when you can have two for the price of one?" Meanwhile, the real estate agents think I am too picky. How can I get to the buyer before the agent does?
My daughter turned 16 about six months ago, so naturally I am terrified of her getting in a wreck. To make matters worse, I rode with her recently and she started texting while she was driving! I gave her an earful but I could tell she thought I was just being uptight. Any advice on how to pound into her brain how dangerous it is to text & drive?
Every time we show an investor our concept and our prototype, they absolutely love it. How can we get the investors to get over their fear and pull the trigger?
Don't Simp Me In asks: You always preach the value of simplicity in marketing. But let's face it: Some businesses aren't simple (like mine). So what then--oversimplify?
CV.v2 asks: I am putting together a resume for the first time since the days when I listed student-club memberships and honor rolls on it. Any advice for making a resume stick?
Q: Next week I'm making a presentation to some colleagues at work. (It basically outlines an approach for promoting one of our products in 2010.) My first draft of the presentation was 42 slides, and my team hit the roof. They say we should present 15 slides max. I say it's not the quantity that matters, it's the quality. What do you say? - Maximum Verbosity
Dear Dan,