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  • Made to Stick

    Ask Dan Heath: How Do I Turn 'Too Picky' Into 'Pick Me'?

    home inspector

    I'm a home inspector, and I'm looking for ideas on how to generate more business and outflank my competitor who has copied me (flattered?) in so many ways. Two of my competitors (partners) promote themselves like this: "Why hire one home inspector when you can have two for the price of one?" Meanwhile, the real estate agents think I am too picky. How can I get to the buyer before the agent does?

    - Inspector General

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    By: Dan Heath

  • Made to Stick

    Ask Dan Heath: The Scared Straight Approach to Teens, Texting, and Driving

    texting-while-driving

    Dear Dan,

    My daughter turned 16 about six months ago, so naturally I am terrified of her getting in a wreck. To make matters worse, I rode with her recently and she started texting while she was driving! I gave her an earful but I could tell she thought I was just being uptight. Any advice on how to pound into her brain how dangerous it is to text & drive?

    Read More »
    By: Dan Heath

  • Getting Funded

    Are Investors Hedging, Or Is Your Baby Ugly?

    Every time we show an investor our concept and our prototype, they absolutely love it. How can we get the investors to get over their fear and pull the trigger?

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    By: Fast Company Staff

  • Made to Stick

    Can You Make Complex Things Simple?

    Don't Simp Me In asks: You always preach the value of simplicity in marketing. But let's face it: Some businesses aren't simple (like mine). So what then--oversimplify?

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    By: Fast Company Staff

  • Made to Stick

    The Snuggie Is Everywhere. WTF?

    What the Snuggie tells about product creation and marketing.

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    By: Fast Company Staff

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  • Fast Company

    How Do I Make My Resume Stick?

    CV.v2 asks: I am putting together a resume for the first time since the days when I listed student-club memberships and honor rolls on it. Any advice for making a resume stick?

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    By: Fast Company Staff

  • Made to Stick

    How Many Slides Should I Put in a Presentation?

    Q: Next week I'm making a presentation to some colleagues at work. (It basically outlines an approach for promoting one of our products in 2010.) My first draft of the presentation was 42 slides, and my team hit the roof. They say we should present 15 slides max. I say it's not the quantity that matters, it's the quality. What do you say?
    - Maximum Verbosity

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    By: Dan Heath

  • Made to Stick

    Ask Dan Heath: Bringing a Potted Plant to a Presentation

    plants Dear Dan,

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    By: Dan Heath

  • Made to Stick

    The Wacky Ad Firm: Am I Being Too Conservative?

    Dan Heath, co-author of the upcoming book Switch, offers advice on how to choose an ad campaign the is provocative without losing credibility.

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    By: Dan Heath

  • Made to Stick

    Showdown At The Web Corral: Convincing Your Boss to Fix a Hideous Website

    Dan Heath, co-author of the upcoming book Switch, offers advice on how to sell the boss on a refresh of a crappy company website.

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    By: Dan Heath

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