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Ask Dan

texting-while-driving-5
ASK DAN   |  2 comments

Ask Dan Heath: The Scared Straight Approach to Teens, Texting, and Driving

Dear Dan, My daughter turned 16 about six months ago, so naturally I am terrified of her getting in a wreck. To make matters worse, I rode with her recently and she started texting while she was driving! I gave her an earful but ...READ»

baby-investor-5

Are Investors Hedging, Or Is Your Baby Ugly?

Every time we show an investor our concept and our prototype, they absolutely love it. How can we get the investors to get over their fear and pull the trigger?READ»

Locopops
ASK DAN   |  3 comments

Can You Make Complex Things Simple?

Don't Simp Me In asks: You always preach the value of simplicity in marketing. But let's face it: Some businesses aren't simple (like mine). So what then--oversimplify?READ»

Crisco Resume
ASK DAN   |  5 comments

How Do I Make My Resume Stick?

CV.v2 asks: I am putting together a resume for the first time since the days when I listed student-club memberships and honor rolls on it. Any advice for making a resume stick?READ»

Snuggies
ASK DAN   |  1 comment

The Snuggie Is Everywhere. WTF?

What the Snuggie tells about product creation and marketing.READ»

presentation
ASK DAN   |  4 comments

How Many Slides Should I Put in a Presentation?

Q: Next week I'm making a presentation to some colleagues at work. (It basically outlines an approach for promoting one of our products in 2010.) My first draft of the presentation was 42 slides, and my team hit the roof. They say we ...READ»

scary plant
ASK DAN   |  1 comment

Ask Dan Heath: Bringing a Potted Plant to a Presentation

Dear Dan, Maybe you can help my colleague and me settle a disagreement. We are making a presentation soon to our regional SVP, who could approve or disapprove our plan. In essence, what we are proposing is to streamline our ...READ»

wacky lady
ASK DAN   |  1 comment

The Wacky Ad Firm: Am I Being Too Conservative?

Dan Heath, co-author of the upcoming book Switch, offers advice on how to choose an ad campaign the is provocative without losing credibility.READ»

ugly website
ASK DAN   |  2 comments

Showdown At The Web Corral: Convincing Your Boss to Fix a Hideous Website

Dan Heath, co-author of the upcoming book Switch, offers advice on how to sell the boss on a refresh of a crappy company website.READ»

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