In recent years, an increasing number of startups and big-name companies have looked to celebrity backers to boost their brands and street cred. Here, four questions to ask your celebrity investor before taking the plunge.
The tech-savvy mayor teams up with Silicon Valley vets to create a site that delivers news and information the way twentysomethings are used to consuming it.
If you take a look at the top 10 Twitter users you'll see a list of famous men and women who have used the popular platform to further expand their personal brands. Perhaps more interesting, however, is how everyday people are investing more time and energy into social networking for professional purposes.
When we last checked in with Ashton Kutcher in our December 2009 cover story "Ashton Says, 'Follow Me,'" the model-cum-actor-cum-technophile was hell-bent on becoming the next new-media mogul.
Can TV's Ashton Kutcher, Improv Everywhere's Charlie Todd, tech giant Intel, and random people on the street find the gooey center of viral hilarity? At the very least, we'll laugh and learn while their attempts at this piece of the inspiration-seeking IdeaJam project publicly fails. (But, you know, goes viral anyway.)
Ashton Kutcher's production company Katalyst has revealed its first output from new hothousing venture IdeaJam. Its partnered with Intel and 48 creative professionals for a narrative experiment that will yield "six, short, digital content units." Here's what that means.
DailyBooth, the site that replaces status updates with status photographs, is introducing a new iPhone app tailored to its under 25-year-old fan base that could also help it go mainstream.
