Ari Karpel

On Pom Wondeful, Morgan Spurlock, and My Brand

BY Ari Karpel | 03-22-2011 | 1:33 PM | TECHNOLOGY

Call me behind the times, but I'd never seriously considered cultivating my brand. It took 17 years working in print media and an assignment covering Morgan Spurlock's "Greatest Movie Ever Sold" to figure it out. READ MORE›