The answer is "yes" according to a Nielsen/Facebook study. Nielsen studied more than 125 Facebook ad campaigns and concluded that:
...earned media and social advocacy made Facebook users more likely to notice ads, absorb their ...READ»
While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. ...READ»
His brand didn't tank because he smashed his car on a residential street he'd driven hundreds of times before or even because there was something fishy about the whole incident; it changed because he stonewalled.READ»
Great retailers know they must be in the rhythm of societal trends. We know how contemporary Apple stores, Abercrombie, Sephora's, and Coach stores feel. But I want to talk about plain old grocery shopping.
Like a CSI episode, where ...READ»
Last month, Procter & Gamble laid down the law for all its advertising agencies, explaining that If a marketing idea doesn't connect back to the store and impact shoppers at the point-of-purchase, they aren’t interested in ...READ»
A recent survey from the 4As reported that advertising agencies with more than 500 employees bill their clients $964 per hour for their chief creative executives. And Art & Copy, the recent documentary about the advertising ...READ»
Here are three approaches that we’ve successfully put into practice at partners + napier:
Participate. Whenever possible, we immerse ourselves in the target’s world. In trying to crack the insight for Thule car racks, we ...READ»
A little more than two years ago, just when online research had become a major source of data for marketers looking to keep their fingers on the pulse of consumers, Procter & Gamble’s marketing research leadership dropped a bomb.READ»
Marketers focus on their brands and customers as the family jewels--and they are. But there is another kind of marketing asset that I call "runways" and if you don't have them, you will miss huge opportunities. In this ADD world of ...READ»
A reality check from Tina Turner for brand managers: most customer/brand relationships are marriages of convenience not finding a soul-mate. There are plenty of annulments, divorces, and lots of sleeping around.
Keep a brand ...READ»
Traditionally, new product development has been a linear process. The "new product" team creates many alternative versions of the core idea, winnows them down in various stages of testing and re-development until a winner ...READ»
Let's start with what we know about media habits, structural changes in advertising practices, and advertising effectiveness.
Credit: Paul Carlon
Media habits
People are NOT watching less TV. Over 95% of video watching ...READ»
