Aqua Teen Hunger Force

The 10 Best Marketing Stunts Ever!

Thu Nov 20, 2008 at 5:15 PM

Several of history's most outrageous marketing stunts are chronicled in "Getting Into Guinness," a book about the cultural impact of "Guinness World Records," which itself started out as a promotional gimmick. The beer giant thus spawned an entire genre of marketing stunts. Here's a list of the most bizarre.READ»

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Ten Outrageous Marketing Stunts

BY Larry OlmstedThu Nov 20, 2008 at 5:15 PM

Many marketers misjudge the razor line between buzz and bust when it comes to offbeat marketing campaigns. When these crazy stunts work, they can be very successful, often resulting in millions of dollars in free advertising. When they fail, they can cause spectacular embarrassment, cost jobs, and even attract lawsuits.READ»