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  • leadership

    10 Questions that Media Companies Should Know the Answer To

    As media companies like the New York Times Co. continue to post dreary results and circulation numbers continue to decline rapidly across the industry – It got me thinking of some questions that these companies (and other media companies) need have an answers for -a few years ago already. Read More »

    By: Kyle D Austin

  • leadership

    Blackout Beginning for TBS: Could they have responded on the Web or via Mobile Devices?

    Fans across the nation (especially Red Sox Nation), many whom had just sat through Turner Broadcasting System’s (TBS) pregame for Game 6 of Major League Baseball’s (MLB) American League Championship Series (ALCS), prepared for the fist pitch between the Tampa Bay Rays and Boston Red Sox at 8 p.m. ET on Saturday night – only to be greeted by a sitcom, which stopped airing new shows more than six years ago.

    Read More »
    By: Kyle D Austin

  • leadership

    Can the Wisdom of the Crowds Help Us Through the Downturn?

    As mainstream media becomes more open to tapping into the blogosphere and even the Twittersphere during this collapse; news and analysis are becoming two-way conversations.

    Read More »
    By: Kyle D Austin

  • Fast Company

    Joe the Plumber Gets His Fifteen Minutes on the Tube and on the Web

    John McCain’s “invisible friend,” as Keith Olbermann of MSNBC dubbed him after the debate, was the run away winner last night. I’m talking, of course, about “Joe the Plumber” (AKA Joe Wurzelbacher, an Ohio plumber). John McCain and even Barack Obama mentioned “Joe” 21 times according to the rough estimate of political pundits after the debate. Reuters counted 13 times in the first few minutes of the debate alone. Read More »

    By: Kyle D Austin

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