Tim Cook’s apology for "Mapplegate" spoke volumes about his leadership style. From a PR perspective, contrition and solutions trump justifications and explanations--here's what you can learn from the master of mea culpa.
The CEO pens a mea culpa and suggests customers navigate off to other mapping services until Apple resolves the issue. Meanwhile, some critics are calling the whole thing a win for Apple.
To satisfy our hunger for constant products and services, companies are tightening production deadlines. Mistakes? We'll get 'em in a couple of weeks with the next release!
