Four months after Soulja Boy got his iPhone app--which let
users remix his songs--50 Cent gets his, dubbed "50's Sound Lab."
Only 50 Cent's app is part of a marketing campaign for
Vitamin Water. Like Soulja Boy's remixer, the ...READ»
The Interactive Advertising Bureau (IAB) is calling out the
Federal Trade Commission on a new bill that would expand its power to making it
easier for them to bring civil lawsuits and create new rules. The Consumer
Financial ...READ»
The Hospital Corporation of America's East Florida Division is using tech to "lure" patients into their emergency rooms--and are supposedly seeing success.
The campaign began with electronic billboards that blasted
ER wait ...READ»
More than half a year after Starbucks announced its entry
into the instant coffee market, Starbucks is launching its first major ad
campaign for Via. From today until Monday, the 30-second TV ...READ»
Kidrobot fans--who live in NYC and own
smartphones--can now download virtual Dunnys--a.k.a. images of the company's latest line, the Dunny Series 2009, which launches September 10.
Dubbed the Dunny Hunt, the 5-day promotional ...READ»
HP and Amazon's latest ad campaigns may use crowdsourcing to generate advertisements, but the concept is far from new. Dorito's "Crash the Super Bowl" contest, launched in 2006, has been one of the more successful campaigns of this ...READ»
Taking advantage of Twitter's real-time aspect, CommuTweet
lets commuters share traffic updates, regardless of the mode of public transportation. You can sign in on the CommuTweet Web site with your Twitter account and save your ...READ»
With the Apple App Store having paid an estimated $50 to $115 million in revenue to app developers--with one indie developer reportedly making $250,000 in two months--even the technologically impaired now dream of winning the iPhone ...READ»
Hotels around the world are enticing guests by pairing high design with low prices, trimming costs by shrinking square footage and inclusive frills like room service and toiletries. Here are seven examples:
Pod Hotel, ...READ»
More than 100,000 toys flooded New York this week for the Toy Industry Association’s annual Toy Fair. We scoped out the new products and here’s what caught our eye.READ»
With top executives heavily criticized for their hand in the economic downturn, those still in leaderships positions are now charged with saving their companies. They even have to come out of this recession much stronger and more ...READ»
American companies looking to diversify investments and expand grips in other markets are eyeing sub-Saharan Africa, and for good reason: The International Monetary Fund expects continuous annual growth of 6 percent and minimal effect from the recent turmoil of financial markets. Here's how the tech giants are faring.READ»
Audio books and eBooks make way for the…V-book? Simon and Schuster Audio is launching its newest platform—akin to an author presentation, and aimed mainly at iPod users—by partnering with well-known sales guru Jeffrey Gitomer. ...READ»
