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Anne C. Lee

Luxury Goes Digital: Fashion House Richemont Embraces E-Commerce

Luxury brands have been historically slow to embrace e-commerce. But in recent years, high-end retail sites like Net-a-Porter and Yoox and discount luxury flash sales like those on Gilt Groupe and Rue La La are forcing execs to ...READ»

Eat-onomics With Melanie Cheng, Founder of FarmsReach

San Francisco-based FarmsReach pairs farmers up with buyers for sustainable local food systems, helping buyers source produce locally and support healthy farms.READ»

Junkitecture

Most people get the three "R"s of green living: Reduce, reuse, recycle. Here's a fourth: Repurpose--As in turning a wine barrel into a hotel room or using glass bottles to decorate a temple. Repurposed buildings save material by ...READ»

50 CENT   |  Comment

Vitamin Water and 50 Cent Launch iPhone App

Four months after Soulja Boy got his iPhone app--which let users remix his songs--50 Cent gets his, dubbed "50's Sound Lab." Only 50 Cent's app is part of a marketing campaign for Vitamin Water. Like Soulja Boy's remixer, the ...READ»

Ad Industry Fights Back at Bill That Expands FTC's Power

The Interactive Advertising Bureau (IAB) is calling out the Federal Trade Commission on a new bill that would expand its power to making it easier for them to bring civil lawsuits and create new rules. The Consumer Financial ...READ»

Hospital Wait Times Delivered Via RSS Feeds

The Hospital Corporation of America's East Florida Division is using tech to "lure" patients into their emergency rooms--and are supposedly seeing success. The campaign began with electronic billboards that blasted ER wait ...READ»

STARBUCKS   |  Comment

Starbucks Invites You to Taste Its Instant Coffee

  More than half a year after Starbucks announced its entry into the instant coffee market, Starbucks is launching its first major ad campaign for Via. From today until Monday, the 30-second TV ...READ»

STARBUCKS   |  Comment

Starbucks Taste Test: Will Instant Blow Away Fresh Brewed?

Will revenue plummet if users choose Starbucks' new Via instant coffee over a more expensive fresh-brewed cup of Joe?READ»

KIDROBOT   |  Comment

Kidrobot Launches Mobile Scavenger Hunt

Kidrobot fans--who live in NYC and own smartphones--can now download virtual Dunnys--a.k.a. images of the company's latest line, the Dunny Series 2009, which launches September 10. Dubbed the Dunny Hunt, the 5-day promotional ...READ»

HP and Amazon Tap Into Crowdsourcing for Ads

HP and Amazon's latest ad campaigns may use crowdsourcing to generate advertisements, but the concept is far from new. Dorito's "Crash the Super Bowl" contest, launched in 2006, has been one of the more successful campaigns of this ...READ»

TWITTER   |  Comment

Get Traffic Updates From Commuters on Twitter

Taking advantage of Twitter's real-time aspect, CommuTweet lets commuters share traffic updates, regardless of the mode of public transportation. You can sign in on the CommuTweet Web site with your Twitter account and save your ...READ»

MEDL Mobile's Crowdsourced iPhone Apps: What's the Catch?

With the Apple App Store having paid an estimated $50 to $115 million in revenue to app developers--with one indie developer reportedly making $250,000 in two months--even the technologically impaired now dream of winning the iPhone ...READ»

YOTEL   |  Comment

7 Compact Hotels Big on Style

Hotels around the world are enticing guests by pairing high design with low prices, trimming costs by shrinking square footage and inclusive frills like room service and toiletries. Here are seven examples: Pod Hotel, ...READ»

The Best of Toy Fair 2009

More than 100,000 toys flooded New York this week for the Toy Industry Association’s annual Toy Fair. We scoped out the new products and here’s what caught our eye.READ»

Leadership During Economic Turmoil: Q&A With Ram Charan

With top executives heavily criticized for their hand in the economic downturn, those still in leaderships positions are now charged with saving their companies. They even have to come out of this recession much stronger and more ...READ»

Smackdown: Google, Microsoft and IBM in sub-Saharan Africa

American companies looking to diversify investments and expand grips in other markets are eyeing sub-Saharan Africa, and for good reason: The International Monetary Fund expects continuous annual growth of 6 percent and minimal effect from the recent turmoil of financial markets. Here's how the tech giants are faring.READ»

Simon and Schuster Rolls Out V-book

Audio books and eBooks make way for the…V-book? Simon and Schuster Audio is launching its newest platform—akin to an author presentation, and aimed mainly at iPod users—by partnering with well-known sales guru Jeffrey Gitomer. ...READ»