Corporations use a lot of water, and global droughts are starting to take a toll on the bottom line. A few pioneering companies are finding that reducing water isn't just good environmental policy—it's saving a lot of money.
One month ago, I wrote an entry on InBev's unsolicited takeover of Anheuser-Busch. At the time, I worried about Anheuser-Busch's attempt to use patriotism in its favor to ward off a potential buyout and suggested that by manipulating consumer loyalty, the company might be setting the average-Bud-drinker up not only for an actual defeat, but for symbolic defeat as well. Compounding the letdown.