We went first to online; before even considering an offline retail model. Sounds simple but the traditional mode of market entry is to establish a key retail presence and explore other alternatives. This model; albeit simple is effective in breaking the sales barrier and establishing at least a presence amongst the 420 million mainland Chinese populating the internet.
If today you're not talking to a Chinese consumer seriously; with a dedicated channel push you are simply missing out on the biggest market opportunity since the gold rush. Yes that's true and it's time to really pay attention.