analytics | Fast Company

Small Screen, Big Idea: GetGlue Positioned To Power Social TV

BY Kit EatonWed Jan 11, 2012

Today GetGlue reveals a new $12 million funding round. Much more potent, however, is news that its check-in rate is up 1,000%, and that 75 TV networks are using GetGlue's social tech to appeal to fans. READ»

STORE LOYALTY | Comment

An iPad In Every Store: Belly Wants Local Merchants And Their Customers To Ditch Those Paper Loyalty Cards

BY Kit EatonWed Dec 14, 2011

A new startup, backed by Lightbank, the same source that brought us Groupon, today launches its plan to revolutionize local store loyalty schemes. It's not about Starbucks' ubiquitousness and paper loyalty cards, it's about improving your friendly local stores.READ»

CHANGE GENERATION | Comment

Fabian Stelzer Uses Neuroscience To Make Your Website Stickier

BY Noah RobischonThu Nov 3, 2011

5 seconds. That's about how long website creators have to capture a visitor's attention and convince them to stick around. Fabian Stelzer used his training in neuroscience to help create a tool for web designers that analyzes just how sticky their page is likely to be.READ»

TECHNOLOGY | Comment

The Federal Reserve Plans To Monitor Facebook, Twitter, Google News

BY Neal UngerleiderTue Oct 11, 2011

The New York Federal Reserve Bank is embarking on an ambitious social media monitoring project. Starting this December, the Fed will be monitoring Facebook, Twitter, and the broader web to gauge public response to economic policy. Civil libertarians and anti-big government activists are upset, but should they be?READ»

INNOVATION | Comment

Foresight Is 20/20: Predictive Analytics And The Business Of Certainty

BY David ZaxThu Sep 29, 2011

Want to make really smart decisions for your company? It's simple as looking into the future and assessing the data--a service that a few young companies dealing in "predictive analytics" are selling.READ»

FAST FEED | Comment

Bungie's First iOS Game, Samsung's First OLED Tablet, IBM Buys Analytics Firm, Microsoft Sued For Tracking

BY Kit EatonThu Sep 1, 2011

This and more important news from your Fast Company editors, with updates all day.READ»

TECHNOLOGY | Comment

To Spread Your Brand On Facebook, Don't Target Your Fans--Target Their Friends

BY Gregory FerensteinTue Jul 26, 2011

Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it's not really your brand's fans you need to worry about--it's their friends. READ»

ANALYTICS | Comment

Analytics And Info Overload: Insights From eBay, Adobe, And Oracle

BY Adrian OttThu Jun 9, 2011

Are analytics a prescription for information overload? Three top Silicon Valley tech titans share views on what's new in e-commerce and retailing. READ»

FOURSQUARE | Comment

Foursquare Gets "Specials"--a Whole New Merchant Platform

BY Kit EatonWed Mar 9, 2011

Foursquare's rolling out yet another feature, a revamp of its merchant platform dubbed "Specials," continuing its recent trend of expanding its core checkin game.READ»

IFIVE | Comment

iFive: Microsoft Wants an "App Store," Google Drops H.264, Sony Sues Hacker, Google Analytics Legality, Hotspot Hitting iPhones

BY Kit EatonWed Jan 12, 2011

Wednesday's here, so to help you get over the midweek hump we present some early tech and innovation news: READ»

LEADERSHIP | Comment

A Paradigm for Marketing Optimization

BY Steve KerhoMon Dec 6, 2010

Most marketers understand the importance of performance measurement and the need for ongoing optimization of all marketing efforts. While the need for this is obvious, the correct application of the right process is often not. READ»

TWITTER | Comment

Twitter Shows Third-Party Services Its Dark Side

BY David ZaxThu Nov 18, 2010

Twitter's own analytics tool, just released in alpha-testing, is the latest move giving third-party Twitter piggy-backers a headache. In the past year, Twitter has caused similar trouble for link-shorteners, photo providers, and mobile clients.READ»

LEADERSHIP | Comment

The Dream Team: Fully Integrated Creative & Analytics

BY Steve KerhoMon Sep 27, 2010

It is no surprise that most digital agencies and internal digital marketing departments now have a separate team focused on Analytics. What is surprising is the often poor working relationship and lackluster integration between the Analytics and Creative teams.READ»

IBM | Comment

Why IBM's Spending $1.7 Billion on Obscure Analytics Firm Netezza

BY Kit EatonMon Sep 20, 2010

IBM is about to fork over around $1.7 billion to buy Netezza Corporation. It's a big analytics firm, but you've probably never heard of it. What exactly is Big Blue up to, and why is it interested in this company at all?READ»

SMARTPHONE WARS | Comment

Nokia Buys Mobile Analytics Firm Motally, Boosts App Powers

BY Kit EatonFri Aug 20, 2010

Nokia has revealed it's buying mobile analytics firm Motally. This will give Nokia insight into how iPhone and Android apps work, as well as its own offerings--a smart move if your smartphone business isn't what it could be.READ»

TWITTER | Comment

Twitter Researchers Analyzing Millions of Tweets

BY Austin CarrThu Aug 5, 2010

Twitter analysis analyzed.READ»

CIA | Comment

Google Teams Up With CIA, Invests in Analytics Firm

BY Addy DugdaleThu Jul 29, 2010

Both Google Ventures and In-Q-Tel, the CIA's investment arm, have injected sums into Recorded Future, a company that goes through "tens of thousands" of websites and looks for related actions and conversations between, for example, Twitter accounts, blogs and websites, and analyzes them in order to spot events and trends as early on as possible.READ»

FACEBOOK | Comment

Facebook Rolls Out Insights Analytics Tools: Now You Can Tell Who "Likes" What

BY Dan NosowitzTue Jun 8, 2010

Facebook's Insights dashboard, a new crop of analytics tools, finally rolled out today. It gives more information and control regarding Facebook users' sharing data. READ»

ANALYTICS | Comment

IBM's New Analytics Software Interprets Slang and Even Emoticons for Better Service

BY Dan NosowitzWed May 12, 2010

Sarcasm, emoticons, slang, and idioms are usually difficult for software to interpret, which makes it tricky for companies to analyze huge amounts of customer feedback through comments, blogs, and emails. IBM's new software might be able to help.READ»

ANALYSIS | Comment

Interview on Nightline

BY Joey FittsSun May 9, 2010

DubaiEYE Nightline interview @ http://ow.ly/1IoDt Discussed latest research on strat mgmt, next book on Stategy 2.0 + Social Strategist.READ»