As New Yorkers took to Twitter to voice concerns, request aid, and offer real-time help, organizations were—more than ever before—there and ready to respond on their native platforms. Here's how the Red Cross, the City of New York, and Occupy Wall Street ratcheted up their Hurricane Sandy relief via the social web.
Just in time for Hurricane Irene's arrival, a new survey from the Red Cross claims that social media is increasingly being used by Americans seeking information on natural disasters. A reliance on social media and text messages during emergencies has hidden dangers.
During a blackout, earthquake, or other scary emergency, aesthetics are likely to be the last thing on your mind. But that doesn't mean they don't still serve an important purpose, as Eton's Turbodyne series of American Red Cross-branded emergency gear shows. Designed by Whipsaw, this gear is to getting out of a jam what the iPod is to pumping out the jams: form married to function in the best possible way.