As New Yorkers took to Twitter to voice concerns, request aid, and offer real-time help, organizations were--more than ever before--there and ready to respond on their native platforms. Here's how the Red Cross, the City of New York, and Occupy Wall Street ratcheted up their Hurricane Sandy relief via the social web.

Just in time for Hurricane Irene's arrival, a new survey from the Red Cross claims that social media is increasingly being used by Americans seeking information on natural disasters. A reliance on social media and text messages during emergencies has hidden dangers.

In our earlier story (Corporate Social Media Policies: The Good, the Mediocre, and the Ugly), we asked you to send us more corporate social media policies, and you delivered. Here is a second batch, with good, mediocre and ugly guidelines.

If you've not already done so - please send yours to ideas@fastcompany.com.

The cash-strapped Red Cross gets new ideas; students get real-world experience.

The logos for disaster relief agencies need to work harder than the average identity. Rick Barrack examines the effectiveness of several logos after the devastation in Haiti and Chile.