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this american life

COKE   |  Comment

The Secret Coke Recipe on "This American Life?" My Dad Found That

Ira Glass and crew have caused quite a stir with a radio show in which they rediscover what may have been an early formula for Coca-Cola. The one my father, Charles Salter, found in 1979.READ»

RADIO   |  Comment

"This American Life" Doubled Number of Donations Using Haiti Model of Mobile Giving

Radio show This American Life managed to double their number of donations thanks to mobile donations, proving once and for all that we're unbelievably lazy even in our charitable pursuits.READ»

"This American Infographic" Designer EJ Fox Has Ira Glass's Numbers

Fox has set out to create an infographic for every episode of the public radio show. We talked to him about this slightly insane goal.READ»

ETHICS   |  Comment

Why Your Gut Is More Ethical Than Your Brain

If you've ever been part of a discussion on ethics, in school or elsewhere, chances are you didn't spend much time talking about your feelings. It's believed that to live ethically, we must engage our reason, which reins in the ...READ»

BROADCAST   |  Comment

Will NPR Save the News?

The most successful hybrid of old and new media comes from the last place you'd expect. How NPR's digital smarts, nonprofit structure, and good old-fashioned shoe leather just might save the news.READ»

Are You The Bad Apple?

Very early in my career I was working on a team project that had fairly broad implications for my firm.  There were seven of us in total and we typically convened via phone two to three times a week.  We began with a quick roll ...READ»