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American Idol

How To Use Interactive Video To Effectively Promote Your Brand

Interactive video stands to mark the triumphant return to face-to-face interactions, becoming an incredibly powerful tool for businesses, brands, and nonprofits and reducing reliance on static status updates and still pictures to communicate with our audiences.READ»

Meet The Winners Of "American Idol"

Finale viewers might furiously text their votes for Scotty McCreery and Lauren Alaina, but Coke and Ford have been Idol champs for 10 years. Here's how the brands have fused themselves to Fox’s pop star machine. READ»

Between Aerosmith And American Idol, Steven Tyler Gets Around

The bass-mouthed rock star turned Idol judge's music worlds overlap in more than one way.READ»

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Almost Famous

The long, strange history of interactive TV's 60-year career as the next big thing.READ»

Deliberately Uninformed, Relentlessly So [a Rant]

Many people in the United States purchase one or fewer books every year. Many of those people have seen every single episode of "American Idol." There is clearly a correlation here.READ»

Simon Cowell to Receive International Emmy for Reshaping TV, Pants

Simon Cowell, the British Simon who isn't this Simon, is to be rewarded with an International Emmy later this year. The butch record promoter-turned-TV star and exec has, apparently, "reshaped television" (not to mention high-waisted ...READ»

Crib Sheet: Simon Fuller, Creator of "Idol," Hulu Series "If I Can Dream"

Although Simon Fuller may not be a household name, his charges are. From sport (David Beckham and Andy Murray) to fashion, (Roland Mouret, FASHIONAIR, that skinny girl, married to the footballer, ooh, what's her name?) music (Pick any ...READ»

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11 Facebook Applications That Were Built to Fail

Ever since Facebook opened up its application service to third-party developers, the site has been littered with applications; some great, some good, some bad, and some really, really bad. READ»

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Work/Life: Finally, American Idol Has Something Important To Teach Us

  The meddlesome father who was recently banned from the set of “American Idol”--for trying to orchestrate every level of his son David Archuleta’s performance on the show—did his best to stay involved this past week, ...READ»

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American Idol's PR Stumble

Even if you stopped tuning in to 'American Idol' after the unimpressive album sales of its recent winners began to give the show's title a slightly paradoxical quality, you most likely came across Paula Abdul's name in yesterday's ...READ»