Ron Johnson ended JCPenney's markdowns—and then customers fled, and Johnson was fired. Only a few companies have successfully braved the world of always-full-price. Author Mark Ellwood details them in his new book, Bargain Fever (available on Amazon at a 35% discount).
I admit it: I fell into the American Girl obsession/love fest/cult when I was nine years old. Times have changed since 1993. The brand has exploded from a few stories and dolls to an empire of stores, teashops and even hotel packages. American Girl will even make its Hollywood debut this summer with the company’s first, full-length feature film. The brand would appear to be unstoppable, leaving one to wonder what they could possibly do next.