Oprah's off the networks and many of America's most beloved soaps have been tossed aside in favor of not-so-compelling reality TV. Where did daytime TV go wrong, and how do we ensure the same fate doesn't capture the broader worlds of marketing or advertising?
Yesterday, ABC Daytime made the announcement that they were ending two of their three long-running soap operas, All My Children and One Life to Live, in favor of a cooking show and a "lifestyle transformation" show.
