In this excerpt from "Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live," authors John Gerzema and Michael D'Antonio tell us about Alice.com, where you can hand over your personal info to dozens of companies, and receive discounts or even free stuff in return. Is this the future of commerce?
AdAge writes an interesting article about going beyond online ads to eCommerce opportunities for CPG brands. Will it pay off? Services are easier to deliver online. A few product dot-bombs in the early 2000s made us keenly aware of that.
One of the companies mentioned in the article is Alice.com. Their model is to connect customers to companies directly. But this is not their main story.