Carlsberg Group CEO Jorgen Buhl Rasmussen says in spite of gimmicky "innovations" in beer marketed to women, they remain a huge untapped market. But catering to them requires a new approach in management, strategy, and product innovation.
St. Patrick's Day is tomorrow -- which means that many of you will be drinking lots and lots of green beer, and suffering the consequences. Which isn't exactly great for your health, but you can take solace in the fact that beer, in moderation, might actually be kinda great for you.
The many benefits are laid out in this infographic by design firm Belancio. Among other things, we learn, for example, that beer is better at flushing your kidneys than water, fights osteoporosis, and it lowers cholesterol.
What if you could drink endlessly and stay buzzed but never get sloppy? And what if you could then pop a pill to let you drive home sober? It sounds fantastical, but scientists are actually working on a synthetic alcohol substitute that brings all the happy feelings of being drunk without all the nasty mood swings, headaches, and addiction issues.