Carlsberg Group CEO Jorgen Buhl Rasmussen says in spite of gimmicky "innovations" in beer marketed to women, they remain a huge untapped market. But catering to them requires a new approach in management, strategy, and product innovation.
What if you could drink endlessly and stay buzzed but never get sloppy? And what if you could then pop a pill to let you drive home sober? It sounds fantastical, but scientists are actually working on a synthetic alcohol substitute that brings all the happy feelings of being drunk without all the nasty mood swings, headaches, and addiction issues.
Nothing can make a night--or a year--disappear quite like the agave-fueled Mexican liquor. Jose Cuervo is still No. 1 on the market, though Patron has soared to No. 2 since its 1989 launch. On the occasion of spirit maker Diageo celebrating the 250th anniversary of Cuervo, one year late, we drink up its economic history.
The long-standing link between alcohol and design is fully exhibited at the museum Veuve Clicquot erected in an enclosed bridge crossing a people-packed street in the Zona Tortona. On display, new promotional works by Tom Dixon (ball-shaped light), 5.5 Designers (brick-like champagne shelf) and Front Design (wooden Veuve Clicquot boxes arranged into seating).
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