AKQA

The Case For Girls: A Mock Ad Aims To Become A Legitimate Campaign With Global Impact

For Fast Company's "Case for Girls" package, several advertising agencies came up with mock ads as a response for the rampant cultural preference for baby boys over baby girls. One agency, AKQA, hopes to transform their campaign for Chinese women from a thought experiment into the real deal with a new website, a gripping video, and the push for a mobilizing event in March 2012. READ»

The Birth Of An Idea: Ads To Rebrand Girls

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.READ»

The Developer

Tina Unterlaender, 30 Acting Management Supervisor, AKQA Mobile AKQA Mobile has built notable branded apps for Target and Gap.   "If brands want to talk to their consumers, they have to be where ...READ»

• Mobile App Mania
• The Storekeeper
• The Superfan

The Most Innovative Companies in Advertising & Marketing

You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Advertising and Marketing.READ»